THE LEAD SUMMIT WORKSHOPS
The workshops at The Lead Summit are a format like no other. Here, we listen, discuss and solve all at the same time. By working through a series of presented problems, alongside other brand and retail attendees facing an identical challenge – you learn by doing, and through collaborating with your peers to find collective outcomes. There are six workshops in total, three are by invitation/application and three are open to all. We invite you to join!
THE WORKSHOPS
Wed July 10, 1:40 PM – 2:20 PM – Loft
Emcee:
Stacey Schulman, VP, Health, Education and Consumer Industries, Intel
Noah Gellman, CEO, The Lead
This workshop is designed for technology and product managers to come together to map the new customer journey and understand which capabilities are essential to keep up with how your customer shops. No hype, no gimmicks. You will be asked to work with peers to compare how changing demographics, omnichannel, sustainability and new entrants are affecting shopping behavior. Collaboratively with your peers you will assess the business case and viability of technologies such as self checkout, in-store personalization, Gen AI and more. In this workshop you will learn through doing, while benchmarking your store technology capabilities against your peers.
The Scaling eCommerce Workshop: Creating a High Performing eCommerce Site without Adding Cost
Thursday, July 11, 10:05 AM to 10:45 AM – Loft
Emcee:
Oren Inditzky, VP, Online Stores, Wix
Nir Orman, Director, E-commerce Engineering, Wix
This workshop is designed for leaders at early-stage businesses who plan for rapid growth. When resources are limited and good business decisions need to be made, having the right perspective for investment (and the order of investment) is what will keep your business growing fast. In this workshop you will collaborate with peers to build a blueprint for which eCommerce capabilities to add (friction-less checkout, recommendations, promotions and offers) and at what time. Discover how to balance investment with growth while continuing to lift AOV.
The Rapid Conversion Workshop: Reducing the Number of Touchpoints in the Conversion Funnel
Thursday, July 11, 1:30 PM to 2:10 PM – Stage 2
Emcee:
Pratik Bhadra, CEO-North America, Netcore
This workshop is designed for heads of digital at fast-growing brands who are focused on bringing the customer from first touch, to sale, in the minimal amount of time and cost. Shoppers today navigate across nearly twenty brand touchpoints before making a purchase. There is no exact formula for success, but in this workshop we will be tasked with creating a path to maximizing the impact of each customer interaction, driving engagement with in-channel conversions and reducing the touchpoints to purchase.
THE WORKSHOPS
Workshop – AI-Powered Recruiting: Future-Proof Your Career and Company
Thursday, July 11, 2:45 – 3:25 PM – Stage 3
Emcee:
Daniel Barke, Chief Product Officer and Co-Founder, WorkGenius
This session explores the transformative impact of AI on the recruiting landscape and beyond. Learn why AI won’t replace your job but will replace someone who doesn’t know how to use it. And why companies need to integrate AI into their recruitment processes to stay competitive.
Workshop: Building Brand Equity Through Collaborations
Thursday, July 11, 3:25 – 4:05 – The Loft
Emcee:
Sherikay Chaffee, SVP of IMG Licensing and New Business Development, Endeavor
Steven Heller, President and Founder, The Brand Liaison
Workshop: How to Build and Scale a Retail Channel
Thursday, July 11, 4:10 – 4:50 – The Loft
Emcee:
Andrew Neelon, Founder and CEO, 1REC
This workshop will help you answer critical questions behind the why, when, and how to build, scale, or even rationalize your brick and mortar footprint. The session will address topics ranging from organizational design to sales forecasting to defining success metrics.
