Workshops, Roundtables, and Assemblies are unique programs designed for brands and retailers to collaboratively address pressing challenges in small, curated groups. Go beyond networking to benchmark decisions, share challenges, and compare notes.
WORKSHOPS
Workshops are designed to help you collectively brainstorm solutions for a set of common business challenges. Designed for just 18 brand and retail participants, the workshops will leave you with immediately-actionable takeaways.
Past Workshop Topics:
Optimizing Channels for AI Agents
Managing Competing AI Priorities with Limited Resources
Driving Operational Agility in Shifting Economy
Balancing Automation with Human Touch
Direct 60 Roundtables
The Roundtables are an opportunity for The Direct 60 and The D60 NEXT alumni network to meet for a curated and thoughtful discussion. Featuring eight brand and retail attendees, each roundtable discussion is 40 minutes long and is designed to facilitate real, unfiltered conversation among peers.
marketing ASSEMBLY
The Marketing Assembly is an effective, efficient, and outcome-oriented forum for 50+ marketers (digital, brand, social/influencers, retention, affiliate, etc.). You will be matched with peers in similar roles to build meaningful connections, shared understanding, and validate key decisions.
Example Topics:
Harnessing First Party Data
Measuring Incrementality
Leveraging AI in Marketing
Optimizing Creator-Led Marketing
ECOMMERCE ASSEMBLY
The Ecommerce Assembly is an effective, efficient, and outcome-oriented forum for 50+ digital commerce and omnichannel practitioners. You will be matched with peers in similar roles to build meaningful connections, shared understanding, and validate key decisions.
Example Topics:
Maintaining a Differentiated and Engaging Site Experience
Enhancing Customer Experience with Gen AI
Optimizing Return Policy for Conversion and Costs
Achieving Hyper Personalization