We strongly suggest you share this page with your designer or creative department to avoid the need for file revisions. Artwork submitted below is considered final for production.

Booth & Activation Artwork
Details, Requirements, & File Submission

10x10, 16x10, & 20x10 Booths/Activations

The form at the bottom of this page is for sponsors who have 10×10 or larger booths produced by The Lead with fully customizable back walls in the following dimensions:

  • 10×10 Booths: Back wall is 10 ft. wide x 8 ft. tall
  • 20×10 Booths or Activations: Back wall is 20 ft. wide x 8 ft. tall
  • 16×10 Activations: Back wall is 16 ft. wide x 8 ft. tall
For all booth/wall sizes, furniture, flow, and set-up should be considered when designing artwork, as some parts of the booth wall may be partially obscured. 

File Requirements:

Booth artwork must be submitted as either a PDF/.pdf file (preferred) or Adobe Illustrator/.ai file, both with 0.125 inch bleed and 300 dpi. You can download the design template for your booth wall in the folders HERE. 

Even if a file appears 100% accurate on your end, there may be issues when it is opened on our end. To avoid missing fonts, graphics, and images, requiring you to resubmit, please adhere to the following —

  • ALL fonts must be outlined. To learn how to outline fonts click here.
  • ALL images, logos, graphics, etc. must be embedded in the file (PDF or Illustrator). To learn how to embed files, click here. 
  • File is sized to scale with 0.125 inch bleed and 300 dpi.

In addition to your full-scale artwork, please upload an image preview of your artwork for our reference (as pdf, jpeg, png, etc.). You will have the option to upload this below. 

Artwork Page_Booth Mock Ups with Dimensions

Special Consideration: Please keep 12”x48” in the top right corner clear of any major design details, as we will use this space for your booth #, industry/sector, and relevant products (info from your sponsor onboarding form). 

Screenshot 2024-04-12 at 11.31.29 AM

If there are any issues with booth artwork, The Lead’s team will reach out to the contact email you provide below. It may be helpful if the contact is your designer.

Before you submit, please check your file for:

File is to Scale w/Correct Dimensions and Bleed: 0.125 inch bleed and 300 dpi. 

Outline Fonts: All fonts in the file are outlined.

Embedded/Linked Files: All images, logos, graphics etc. are embedded in the file.