For Katia Unlu, Chief Commercial Officer at Boll & Branch, growth today is about building a smarter, more connected business.

In her role, no two days look the same. One moment she’s digging into performance across channels, looking for signals in the data. Next, she’s evaluating new store markets, unpacking consumer insights that shape the company’s growth strategy, or reviewing upcoming product launches – all with an eye toward how each part of the business connects and where the next opportunity to scale might emerge.

At the center of it all is one responsibility: connecting the dots across the organization.

“A lot of the role is making sure great ideas don’t stay siloed,” she explains. “Whether that means translating a new ecommerce technology into a stronger in-store experience or applying insights from one team across the broader business, the goal is to ensure every channel works together to drive growth.”