How Natasha Fishman Turns Brand Identity Into A Growth Engine
Speaker Spotlight
Natasha Fishman, CMO of Marquee Brands, is focused on building brands that scale without losing what makes them unique.
At Marquee, Natasha drives strategy, experience and growth across a diverse portfolio spanning luxury, fashion, lifestyle, home, culinary, active and outdoor. While no two brands – or days – are the same, her approach is clear and consistent. She leads an integrated, cross‑functional organization, orchestrating the full marketing engine – from strategy and creative to content, media, collaborations and go‑to‑market – to accelerate brand relevance and commercial growth. From shaping category‑defining campaigns for Martha Stewart, to convening retailers, media and creators for the debut of Maison BCBG, to leading key stakeholders on the global launch of Laura Ashley fragrance, her work is rooted in delivering curated, high‑impact audience experiences.
For Natasha, marketing is not a standalone function – it’s an integrated system structured to drive growth. When strategy, storytelling, data and community work in sync, brands do more than perform; they scale.
As we head further into 2026, Marquee reaches an important inflection point in its growth, and Natasha’s goal becomes twofold:
“I want to mentor and elevate my team into strategic leaders who drive the business with both rigor and creative integrity. Secondly, I want to ensure our marketing organization is built to scale and is capable of supporting long-term company, brand and revenue growth.”
At The Lead Summit, Natasha will bring that perspective to life through the lens of one of the most enduring brands in Marquee’s portfolio: Martha Stewart!
We asked Natasha what she wants people to take away from her session at The Lead Summit (May 20-21, NYC). Her answer?
“Disciplined, consistent brand execution is one of the most powerful drivers of loyalty and growth. The Martha Stewart brand has maintained its relevance not by chasing trends, but by staying grounded in a clearly defined identity, one rooted in expertise, practicality and elevated everyday living. That consistency has enabled the brand to expand into new categories and partnerships without losing consumer trust.”
Come hear from over 150 speakers at The Lead Summit 2026 (May 20-21 in NYC)! Register here.
