How Natasha Fishman Turns Brand Identity Into A Growth Engine
Speaker Spotlight
Natasha Fishman, CMO of Marquee Brands, is focused on building brands that scale without losing what makes them unique.
At Marquee, Natasha drives strategy, experience and growth for a diverse portfolio of brands that span luxury, fashion, lifestyle, home, culinary, active and outdoor. In her world, no two days (or brands) look the same. Her approach remains consistent. Whether challenging the status quo to shape a groundbreaking Martha Stewart campaign, engaging leading media to collaborate on a creator event, or collaborating with key partners to drive a go‑to‑market strategy for a new category or global brand milestone, every initiative ladders up to her vision for curated, intentional audience experiences.
For Natasha, marketing is more than just another job function. She views it as the engine that powers a broader system, one that connects creative, data, media, partnerships and storytelling into a cohesive flywheel. When that system is aligned, brands don’t just perform. They scale!
As we head further into 2026, Marquee reaches an important inflection point in its growth, and Natasha’s goal becomes twofold:
“I want to mentor and elevate my team into strategic leaders who drive the business with both rigor and creative integrity. Secondly, I want to ensure our marketing organization is built to scale and is capable of supporting long-term brand and revenue growth.”
At The Lead Summit, Natasha will bring that perspective to life through the lens of one of the most enduring brands in her portfolio: Martha Stewart!
We asked Natasha what she wants people to take away from her session at The Lead Summit (May 20-21, NYC). Her answer?
“Disciplined, consistent brand execution is one of the most powerful drivers of loyalty and growth. The Martha Stewart brand has maintained its relevance not by chasing trends, but by staying grounded in a clearly defined identity, one rooted in expertise, practicality, and elevated everyday living. That consistency has enabled the brand to expand into new categories and partnerships without losing consumer trust.”
Come hear from over 150 speakers at The Lead Summit 2026 (May 20-21 in NYC)! Register here.
